It looks like every business has jumped on the social media bandwagon,
but what does that mean exactly? Is your business using social media
just for updates and website promotion? My company, Global Marketing
Tactics, has found that in most cases our clientele social media marketing pricing
was using social media to just “increase their exposure through updates
of various articles, quotes, facts and multimedia pieces.” Clients say
that is all they were told to do by multiple social media companies and
consultants they had resorted to. We all know social media updates don’t
get us customers unless there is a strategy behind it all. In addition,
a marketing campaign should have all the components of community
building and not just a sales focus. In marketing we tend to execute
from a sales perspective. It is not about the sales, it is not about the
relationships, but it is about the value. Social media is moving
towards a concept known as value co-creation. We create value for the
customer (through interaction, experiences, and physical goods) and they
create value for us (give us feedback, contribute to the community, and
build our network.) There is something about the word “FREE” that keeps
people coming back for more. We used “golden tickets” for a national
make-up brand to help them spread the word about their new lip-gloss. We
created a list of influencers based on the best practice above and then
simply tweeted 2,000 “golden tickets” every day for a week using learn social media marketing
ten different Twitter handles and our response rate was nearly 62%
(that is more than the average open rate on an email campaign, and it
was free to use!) As they were ready to exchange their golden ticket for
the lip-gloss, we gave them another option. They could double the cost
of the lip-gloss and use it towards something on the website, and 50% of
the “golden tickets” upgraded their amount. This strategic interaction
lead to over three thousand sales in a day for the brand. It had nothing
to do with activities but everything to do with the value.
Social media strategist Zoe Cairns has shared the ‘seven steps to a successful social strategy’ with hundreds of business delegates in Greater Manchester. Speaking at The Point as part of The Big Social Media Conference the social media expert, trainer and consultant took to the stage second. Working with the likes of NATO and following an appearance on ITV, Zoe said: “So many people are using social media in the wrong way as a broadcasting tool. “We should engage social media marketing plan sample with communities and look for potential customers – it is about listening and building a trust factor.” The former mortgage broker added: “Social media should be treated like a networking event.” Firstly, delegates were asked to consider what the main social media platforms are and to choose the correct one according to their strategy. “If you have got a business plan and goals you want to achieve, it is easier to align your social media goals with those.” As part of the seven steps Zoe was full of great suggestions and tips including using no more than two hashtags per tweet and embedding a link in the middle of a sentence rather than at the end. She also suggested that producing video is a good way to stand out from the crowd and connecting to key centres of influencers. While keeping an eye on your competitors is also a key way of improving your social media use. The best investment startup companies can make is in mastering the fine art of social media, because it can help propel you into something big at practically no cost. “You’ve got to be marketing on social media everywhere all of the time,” said Kevin O’Leary, Chairman of O’Leary Financial Group. O’Leary says promotion through outlets like Facebook, Twitter, Pinterest, and Instagram can help showcase your company. “When investors Google you, or search you, or go to your website, they’re confronted with all of this information out there that shows you in your best light,” said O’Leary. “It’s really important because that’s what investors care about. They like to see things about the companies they made investments in; they don’t want them to be dormant, non-existent or invisible.” O’Leary says the best people to use social media to its fullest potential are those in their 20s who are hip to the mobile world.
SOCIAL MEDIA BLITZ TO WOO CHINESE 'AMBASSADORS'
THE Gold Coast is gearing up for a social media blitz in China that it believes will create a band of brand ambassadors for the city's $1 billion international education sector. The campaign, which will involve a competition for Chinese students through the state-sanctioned WeChat and Weibo social media websites, is one of the biggest of any Australian education group into the world's biggest international student market. It is a long-term strategy to social media marketing books connect with Chinese youth markets that initially is hoped will attract an additional 200 Chinese students over the next three years, worth an extra $20 million to the economy. Gold Coast Mayor Tom Tate says the plan will build on the council's 'second home' strategy to attract international migration and push the education sector as the third tier of the Gold Coast economy. Under the plan announced this week, the city's peak education body, Study Gold Coast, has secured an agreement with the Chengdu Education Bureau to offer up to 12 Chinese students a two-week visit to the Gold Coast each year beginning in 2016. "It's a competition that any Chinese student can enter, and they will be randomly selected," says Study Gold Coast CEO Shannon Willoughby. "Ultimately it will come down to their enthusiasm for the Gold Coast, their willingness to come over and learn in the city and their English language skills. "We essentially want to create some ambassadors out of this who will go back with a great experience. "Some of them will sit in a Bond classroom, some of them with St Hilda's students, some of them in hotel management at Palazzo Versace. What we are trying to do is showcase what you can study on the Gold Coast, the types of accommodation and the community feel and atmosphere. "With the agreement signed with the Chengdu Education Bureau we will direct market to 20 of their schools that have foreign language classrooms. "We are hopeful that some will enter, some might win or some might come out and study regardless." Study Gold Coast chairman Rob Borbidge says the campaign will provide an ongoing link to the youth market and their parents in China. "The key elements of the campaign will be regular social media exposure about what the Gold Coast has to offer students. "To put perspective around this, WeChat is the biggest social media platform in the world. They will build our education brand in the eyes of the Chinese market which will have enormous flow-on benefits to the tourism sector.The Big Social Media Conference
Social media strategist Zoe Cairns has shared the ‘seven steps to a successful social strategy’ with hundreds of business delegates in Greater Manchester. Speaking at The Point as part of The Big Social Media Conference the social media expert, trainer and consultant took to the stage second. Working with the likes of NATO and following an appearance on ITV, Zoe said: “So many people are using social media in the wrong way as a broadcasting tool. “We should engage social media marketing plan sample with communities and look for potential customers – it is about listening and building a trust factor.” The former mortgage broker added: “Social media should be treated like a networking event.” Firstly, delegates were asked to consider what the main social media platforms are and to choose the correct one according to their strategy. “If you have got a business plan and goals you want to achieve, it is easier to align your social media goals with those.” As part of the seven steps Zoe was full of great suggestions and tips including using no more than two hashtags per tweet and embedding a link in the middle of a sentence rather than at the end. She also suggested that producing video is a good way to stand out from the crowd and connecting to key centres of influencers. While keeping an eye on your competitors is also a key way of improving your social media use. The best investment startup companies can make is in mastering the fine art of social media, because it can help propel you into something big at practically no cost. “You’ve got to be marketing on social media everywhere all of the time,” said Kevin O’Leary, Chairman of O’Leary Financial Group. O’Leary says promotion through outlets like Facebook, Twitter, Pinterest, and Instagram can help showcase your company. “When investors Google you, or search you, or go to your website, they’re confronted with all of this information out there that shows you in your best light,” said O’Leary. “It’s really important because that’s what investors care about. They like to see things about the companies they made investments in; they don’t want them to be dormant, non-existent or invisible.” O’Leary says the best people to use social media to its fullest potential are those in their 20s who are hip to the mobile world.
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