Reasons Why Small Businesses Should Use Social Media Marketing

 Can you believe that social media did not even exist about a decade back! The way social media has revolutionized how people connect and communicate has made it more or less a way of life. And business world is no different when it comes to acknowledging social media marketing university review the importance and power of social media. Tapping on the benefits of social media marketing, businesses, whether big or small, are leveraging the benefits of enormous consumer base that social media has created. Social media can help you reach an unlimited number of consumers, from all over the world. “In India, Facebook has 125 million average users (MAU), while the number of mobile MAUs stands at 114 million. On a daily basis, 59 million users in India are accessing Facebook and 53 million are accessing us from their mobile phones,” said Facebook head of Products (Facebook Lite) Vijay Shankar. And the best part is that you can reach this worldwide pool of consumers at the same cost as reaching your consumers locally! Top social networking sites like Facebook, Twitter, Google Plus, LinkedIn and others can be your mediums to reach your potential customers without having to do huge marketing efforts and bear enormous marketing costs. In beginning times of social media people were doubtful about its success as a marketing tool. But with rapid boom of social media platforms, you will hardly find any marketing expert who does not recommend social media as an essential part of your marketing strategy. You may be wondering what does social media really do to benefit small business. Is it worth the effort to develop a social media marketing strategy and put your facebook social media marketing time in building a social media presence, especially when you are running a small operation rather than a huge company? Well the answer to your questions is, there are numerous advantages of social media marketing for small businesses.

Business boom on social media

We have often questioned ourselves whether social media is a boon or a bane. Recent research have also pointed to the fact that most people are either cutting down on the social media use or opting out altogether. But that's restricted to the personal domain. When it comes to businesses, social media is certainly a boon. For one, the various social networking sites offer a plethora of pro motional options to businesses, free or paid. And for start-ups, nothing can beat some free or cheap publicity . Shoe-designer Kartick Kapoor is all praise for social networking sites. "It has helped me a lot in reaching disadvantages of social media marketing out to my target market. I can choose who to address -just men from Kolkata or girls aged 18-25 in Delhi. Updating info is also easy . The viral aspect of it, where friends of friends of friends can see and highlight your page, is particularly helpful. Though it is mostly free, the paid ads come as cheap as $1 per day . You can also choose which day to put up an ad.It has also got me a lot of leads for exhibitions and fashion weeks. My best of online tie-ups has been through social media and it's way better than a personal website, which requires a lot more effort and money to maintain." Jewellery designer Priyanka Khaitan, too, has found many clients after she uploaded designs online. "I've not only received appreciation, but also get so many queries over social media. I can also quote the price and show other designs to clients online, who cannot or do not want to come down in person to check out what we offer." The same goes for beauty blogger Priyancka Surana, who has recently opened her own salon. "My salon is just a month old, but I have already got 10 to 15 leads through social media. I can also grab eyeballs by uploading pictures of the latest hotel social media marketing hairdos and nail art designs on my page. Its really great for business," she said. Social media has also helped Papercup, a product-design com pany, in its brand promotional activities. "We started operations in 2010.As a startup, social media helped us reach out to many potential customers. We also have over 1,200 likes on our page without paying a single penny for advertisements.People today spend sufficient time online and that is what our brand capitalized on," said founder Somrwita Guha.

Associate with other businesses

Social media platforms not only let you connect directly with consumers but also with other business owners and industry experts. From possible strategic business partners to new distributors, social media lets you have direct conversations with people who might otherwise be socially or geographically inaccessible. As social media platforms evolve, social media marketing podcast small businesses will have more ways to connect with customers. Social media marketing can help start-ups and SMEs achieve great results, but one needs to know how to use it effectively. That is where social media marketing services or social media marketing companies come in. From maximizing quality to increasing your online entry points, social media marketing companies can help you develop an effective social media marketing strategy and achieve desired results from it. A professional social media marketing company can offer you domain expertise, knowledge of social media tools and in-depth information about consumer behaviors. When it comes to choosing the best, Nebula Tech is a name trusted by several big and small companies including Raymond, Aditya Birla Group and Future Group. Nebula offers customized services in the field of social media marketing, mobile applications, real estate social media marketing mobile marketing and web marketing. Their Social Mobile Edge™ platform seamlessly integrates dynamic mobile marketing solutions with social media, thereby creating efficient reach multiplier opportunities for brands. TIC is another great player in the market. In business since 1999, TIC has hardcore domain expertise and has partnered with several top business houses in India including Essar Group, Tata Group, Gati, Hindalco and Kirloskar. They service clients’ needs in digital space, audio-visual space, IT space, consultancy space and print media.