Local business owners and managers in Leicestershire are invited to a
social media seminar taking place in January. All proceeds from the
seminar will go to the LOROS hospice. The aim of the seminar, called
‘Are you wasting your time on social media?’ is to show business social media marketing manager
owners how they can utilise social media to boost their business as
part of their marketing mix. The half day event is being held at The
Waterfront Restaurant in Market Harborough on Thursday 22nd January, and
will run from 9.30am ‘til 12.00pm. The seminar, run by The Ideal
Marketing Company, is back by popular demand after success in October of
2014. Jessica Shailes, Head of Digital Marketing at The Ideal
Marketing Company will be hosting the event. With 7 years’ experience of
using social media in business, Jessica has helped hundreds of
companies from across a variety of industries to get the most from their
social media presence. “Social media is increasingly important in
businesses’ promotional and marketing activities, yet many business
owners find themselves focusing on the wrong areas, or even worse, marketing with social media
avoiding social media completely,” Jessica comments. “This seminar aims
to give business owners an idea of which platforms could be profitable
for them, how to create a campaign that works, and how to create an
effective plan.” The seminar costs £50 per person and 100% of the
money raised will go to LOROS Hospice who offer support and care for
those suffering from terminal illness in the East Midlands. The Ideal
Marketing Company raised over £2000 for LOROS in 2014, and plan to
exceed this total in 2015.
-Social-media sites are visited mainly by early technology adopters and pose thorny privacy problems but are an increasingly viable channel for news distribution for overwhelmed Internet consumers, panelists at the Emerging Technology Conference said on Wednesday. We're the future of the media business. These news aggregation sites--which are expanding into images and videos--exist because Web surfers are drowning in an excess of content, marketing through social mediapanelists said. The business model to fund these sites is essentially the same as traditional publishing--advertising and subscriptions. What's different is that users have a bigger say in what they choose to read and that they rely on their community, rather than only professional editors, to find information. "The model is the same," said Krim, NetVibes co-founder. "It's just about the reorganization of the content distribution right now. " Rose predicted that social media sites will become more popular as the tools to use these sites get easier. He said that the company is working on enhancements to foster community, including a suggestion service coming out in the next few months that will let users look at the profiles of people who post items to Digg. Digg is also looking at ways to predict which items will get to the front page on the site by tracking which submitters have a track record of spotting popular items. The importance of community in news became starkly clear in the London terrorist bombings in 2005 and the shooting rampage at Virginia Tech earlier this year. Before professional news outlets could cover social media marketing certification these events, people relied on information from their peers. Even though social media sites are shaking up mainstream media, the attendees at the EmTech conference are clearly not plugged in to their friends' media preferences.
Social media channels every business should be using
Social media has been leading the charge in marketing tactics for quite a while. Taking your customer outreach efforts onto these digital platforms is a great way to reach large audiences with relatively little work. But with so many options, it can be hard for businesses to decide where to focus their efforts. Luckily, Small Business Examiner has taken some guesswork out of the equation. In the 2015 Social Media Marketing Industry Report, social media marketing statistics SME questioned 3,700 marketers about their social media marketing strategies. The benefits of social media are clear. Of participants, 90 percent noted that these marketing efforts have generated more publicity for their company. Increased traffic and customer loyalty were also cited as key results of social media campaigns. So, we know the end results, but which platforms were used as the means? Unsurprisingly, Facebook reigns supreme. A considerable 93 percent of respondents cited the social media site as their most used marketing channel. Twitter took the second place spot with 79 percent of participants turning to the blue bird for their social media needs. Somewhat surprisingly, LinkedIn and Google+ took the third and fourth spots respectively. Later in the survey, respondents were asked to name a single social media channel that they considered the most important for their business needs. Like in the survey, Facebook took the top spot with 52 percent of marketers citing the platform as essential. However, LinkedIn took the second spot with 21 percent. Twitter fell to third with just 12 percent of survey social media marketing training participants needing tweets to survive. And the last channel was YouTube with 4 percent of the votes. In order to understand if something is successful, there must be a way to measure effectiveness. In the world of social media, success has a lot to do with what the content inspires your audience to do. A good social media strategy will create what is called an “actionable audience.”Social-media pros: We're just getting started
-Social-media sites are visited mainly by early technology adopters and pose thorny privacy problems but are an increasingly viable channel for news distribution for overwhelmed Internet consumers, panelists at the Emerging Technology Conference said on Wednesday. We're the future of the media business. These news aggregation sites--which are expanding into images and videos--exist because Web surfers are drowning in an excess of content, marketing through social mediapanelists said. The business model to fund these sites is essentially the same as traditional publishing--advertising and subscriptions. What's different is that users have a bigger say in what they choose to read and that they rely on their community, rather than only professional editors, to find information. "The model is the same," said Krim, NetVibes co-founder. "It's just about the reorganization of the content distribution right now. " Rose predicted that social media sites will become more popular as the tools to use these sites get easier. He said that the company is working on enhancements to foster community, including a suggestion service coming out in the next few months that will let users look at the profiles of people who post items to Digg. Digg is also looking at ways to predict which items will get to the front page on the site by tracking which submitters have a track record of spotting popular items. The importance of community in news became starkly clear in the London terrorist bombings in 2005 and the shooting rampage at Virginia Tech earlier this year. Before professional news outlets could cover social media marketing certification these events, people relied on information from their peers. Even though social media sites are shaking up mainstream media, the attendees at the EmTech conference are clearly not plugged in to their friends' media preferences.
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